Location, location, location
Big retailers, casinos, shopping malls and other places that see large amounts of foot traffic are optimized for that foot traffic. And a lot of the time, that optimization is ‘easy in, not-so-easy out’, meaning, from the outside, you can clearly see the entrances, but once you’re in, the exits kind of blend in with the rest of the mall.
Also, once you’re in, there’s a cornucopia of visual treats to pull you in and that pull will lead you right where they want you, to a place where you’ll pretty much have to buy yourself out of. Although I wouldn’t agree with all their techniques and tactics, I think a website can learn a few tricks from these guys.
A website should not only be visually appealing, the information should be easy to follow. If it’s a landing page, did you include a sign-up underneath your value proposition or something to capture emails? If it’s a blog page, is the content easy to see, or is it hiding beneath ads and other fruitless eye-candy?
Those are just some things to consider. I’m sure I’ll elaborate on this concept more as this site (and my writing) mature over the years.