They say change is inevitable and that’s exactly what’s happening on the web, everyday, the one constant. Design trends, software updates, hardware updates, platform updates, you can’t avoid it.
This can be hard for businesses who just want something setup once, but the fact of the matter is, the web is here to stay and your budget needs to account for that these days. Whether that’s a new website every 3–5 years, or a monthly retainer you pay for web services, or some other service, your business needs to have the web covered.
For a lot of small, local businesses who don’t have a large web budget, I’d recommend just one page of a website where you’d display your service(s), what makes you special, and then your contact details and hours of operation, simple as that. This gives all the pertinent information to those landing there without having to click around.
For those businesses wanting their websites to be more than just a pretty face, it’s time to start to looking at your website as an employee. I call this putting your website to work.
The work your website does will vary depending on your type of business but in the end, it’s meant to create/qualify leads and deliver more warm leads to your doorstep or phone.
I’ll list out a few ways in which you can put your website to work for you and I’ll cover them more in depth in subsequent articles.
Ideas for putting your website to work
- Set up an email drip campaign worth signing up for
- Publishing tutorial articles and/or videos on your site
- Email sales notifications
- Book appointments online
- Take orders online
- Setup a membership service
There’s more, but this will give enough to go for the next few weeks as we’ll look at each one more in depth to see what it could look like for your business.