Some people think they’re following the money, but in actuality their following the savings. Instead of investing $100 in a professional tool, they spend $10 on a lookalike. They were looking at the $90 they wouldn’t have to spend.
But when you begin to examin the numbers, chances are the $100 tool would come out on top. And what numbers are those? Things like life expectancy, support, usability, productivity. In most cases, the $100 tool will come with a lifetime warranty, have great support, is user friendly and boosts your productivity i.e. do same work in less time.
And from a business perspective, that productivity number adds up. Imagine if you as a business owner could get 1 more hour of work from your employees without paying anything more? Too good to be true, I know, but say if after investing in that $100 tool, it is now possible. That would be a no brainer decision. You spend $100 and in return you get: (# of employees) x 1hr. For example, you have 5 employees, you now get 5 hours of more work time.
It is that savings number you should be focusing on.
A good business minded person will have a forward thinking approach and actually follow the money in that they look ahead of what their $100 investment on the professional tool will get them, instead of focusing on the short term savings of not spending $90.
In short, follow all aspects of the money in your business.