Put your website to work – Email
And when I say email, I mean to collect emails, but it’s easier said than done.
Why on earth would a visitor to your site give their email to you? What’s in it for them?
That answer will vary depending on your business and marketing strategy, but in essence, you’ll be giving away something. Here’s a few examples:
– pdf case study
– notifications of special sales
– special deals only for email subscribers
– access to tutorial video(s) or content
– a 5 part email series going in-depth on a topic
The hardest part about this is the strategy forethought and setting up the content to be given away. After that, you’re on the home stretch.
And if you’re reading this circa August 2015, you’ll notice that I, myself, have not taken my own advice here and I would bow my head in shame. But I have been brainstorming, and my goal is to get it live on this site before the end of the year.
I’ll tell you my plan too, it’s to setup an email drip campaign of between 5 to 10 emails (1 a week), that will be aimed at SMB’s and deliver to them different strategies on how to put their website to work.
Would you sign up for something like this? let me know in the comments below or just email me and tell me your thoughts.