Another way to say it, “The web is real.” Too many individuals I’ve talked to and passing conversations I’ve had, left me puzzled and a little offended. Reason being, the view these people had was that websites just appear out of nowhere, thus there’s no real value to them, furthermore, any web work is not ‘real’ work or ‘real hard’ work.
Needless to say, I was unimpressed.
In the direct conversation I had, I chided the person, explaining that the web is very sophisticated and any work with websites is very technical in nature and that websites do not appear out of thin air with little work involved. All that probably fell on deaf ears, but I’m not too worried because this person will never be a client of mine. What did worry me were the agreeing nods to this person’s point of view.
Ignorance might be bliss, but only for the ignorant.
So why am I writing all this for you today? Because I want to bring you and your business into the light that is the modern web. It is real, it is tangible, it is worth investing in and no, I don’t mean buying stocks in APPL, I mean it’s worth investing your money in a solid web strategy that I guarantee will be one of the pillars of your business in the next 3 to 5 years if not sooner.
So, do you have a strategy for your website?
If not, no worries because in the next few posts, I’ll go over some different strategies for business websites, so stay tuned.