Your Website is not for You
You heard me. Your website is not for you. It’s for your customers.
In my last article, I said I would start to go over some strategies on how to put your business website to work and the foundation of that needs to start at the above thought. It’s so obvious, and yet many sites miss the mark.
I was recently watching an episode of Gordon Ramsey’s Hotel Hell, and in this particular hotel, when first checking in, you would have to sign a waiver saying you were responsible for any damage to the walls, apparently the owner liked the finish. But in the owner’s attempt to protect their investment, it put a foul taste in the patron’s mood, which severely affected their desire to return.
I’m sure you know where I’m going with this, your website is like the hotel. It needs to be designed with the end user not just ‘in mind’ but at the very core of why you’re building the site. Listen to your customers, and you will have a business that succeeds.
In closing I’ll say it again, your website is for your customers.